From Zero Paid Ads to
149 Paying Members
How we built a full acquisition system for The Business Gym using Meta Ads, WhatsApp nurture, and a live webinar — turning 3,400+ leads into a thriving paid Skool community.
The Business Gym
Bernard Powell's Premier Business Academy — a private Skool community teaching NZ business owners the 4 Pillars of scaling. 50+ video modules, strong founder brand, zero paid ads.
What They Had
- 50+ high-production video modules
- "The 4 Pillars" proven methodology
- Founder authority on camera
- Courses: "No Excuses, Just Results!" & "Choose Your Hard"
What They Needed
- Paid acquisition system (Meta Ads)
- High-converting landing page
- WhatsApp nurture automation
- Webinar conversion event
- Scalable without Bernard's time
Five-Stage Acquisition System
Storytelling-led funnel that builds trust before asking for a transaction.
Meta Video Ads
8 video variations from Bernard's content. Advantage+ broad. Video 7 drove 2,847 leads.
Landing Page
GHL at 4pillars.premierbusinessacademy.co.nz. Single form CTA for webinar registration.
Auto-join after form. Multi-day storytelling videos to build trust before webinar.
Live Webinar
Bernard delivers 4 Pillars live, then presents paid community offer.
Paid Community
$499/mo, $1,999/mo premium, $5,999/yr annual. Many chose upfront.
Meta Ads Performance
8 video ad variations tested. One clear winner drove 84% of all leads.
| Tier | Price | Billing | Notes |
|---|---|---|---|
| Standard | $499/mo | Monthly | Full community + courses + coaching |
| Premium | $1,999/mo | Monthly | Priority access + direct coaching |
| Annual | $5,999/yr | Upfront | Many members chose this option |
TBG Video Reels
8 professionally edited video reels + 5 mixed hook/meat variations. 1080x1920 vertical, subtitled. Click to play.
Format: 1080x1920 vertical
Budget: $170/day average
Spend: $1,453.63
Impressions: 55,990
Targeting: Advantage+ Broad
Conversion: Website submit application
All 8 Reels — Click to Play
Mixed Hook/Meat Variations
The Business Gym on Skool
149 paying members with 50+ video modules across structured courses.
4pillars.premierbusinessacademy.co.nz
Built on GoHighLevel with custom domain. Form → WhatsApp auto-join → video nurture → webinar.
How We Executed
Audit & Strategy
Reviewed Bernard's content library. Identified strongest founder-led videos. Mapped funnel architecture modeled after proven high-ticket community funnels.
Creative Production
Cut 8 TBG video reels with a dedicated editor. Professional subtitles, 1080x1920 vertical, each testing a different hook and narrative angle.
Meta AdsFunnel Build
Two-page GHL funnel: "The 4 Pillars" landing page on custom domain + thank-you page with WhatsApp auto-join. Meta Pixel with website submit conversion event.
WhatsApp Nurture
Automated WhatsApp + email sequences. High-production storytelling videos delivered over multiple days, building trust in the 4 Pillars methodology.
WhatsApp + EmailWebinar Conversion
Bernard delivered the 4 Pillars live with genuine value. Presented The Business Gym with three pricing tiers ($499/mo, $1,999/mo, $5,999/yr).
WebinarScale & Optimize
Video 7 identified as clear winner (2,847 leads = 84% of total). Budget shifted, underperformers paused, winning creative scaled.
OptimizationWhat Changed vs. What Didn't
Stayed The Same
- Community structure, pricing, and content
- Bernard's content schedule (no new filming)
- Organic traffic and revenue (separate)
- Bernard's time (near zero)
- Skool platform and member experience
What We Added
- Paid Meta traffic targeting NZ business owners
- 8 professionally edited TBG video reels
- Custom landing page on branded domain
- WhatsApp + email automation sequences
- Meta Pixel attribution for revenue tracking
- VSL scripts, ad copy, and creative strategy
Want Similar Results?
If you have an existing audience, quality content, and a proven offer — we add the acquisition system that turns viewers into paying members.
Let's Talkmoeed@advlaunch.com • UK: +44 7411 212167 • US: +1 505 523 1163